Annie Ireland is a consulting and advisory professional with extensive experience helping sales teams, business leaders, and organizations improve discovery processes and grow new business. She has over 20 years of experience working with enterprise and government clients across Australia and the UK in sectors including technology, retail, and professional services. Annie specializes in solution selling methodologies, coaching sales teams to uncover deeper client needs, enhance sales effectiveness, and deliver better return on investment.

Her approach combines practical sales coaching, workforce planning, and whole-of-business assessment, helping clients achieve stronger outcomes through improved collaboration and strategic planning. Known for building trust and engagement with clients, she leverages real-world experience and proven frameworks to translate concepts into actionable results.

Annie is passionate about mentoring sales and account teams to adopt consultative selling mindsets and create lasting business growth.

Annie holds a Masters Degree in Management Consultancy from Loughborough University, England and BSc in Humanities, Manchester University.

Outside of work, Annie enjoys travel, wellness, and exploring innovative ways to support professional development and business success.